Curriculum vitae
Professional Journey
Creative with 25 years of experience and 11 years operating as the complete creative and marketing department of an independent record label, from aesthetic direction to performance media. I combine an analog eye trained in stage photography with fluent mastery of generative AI, delivering campaigns that surpassed 12 million views on Meta, Google, and TikTok. I look for the right image, not the mass image.
Experience
Adjunct Assistant Professor
2026 — PresentIADE - Faculty of Design, Technology and Communication · Lisbon
Applied Artificial Intelligence (BSc in Communication Sciences / Marketing & Advertising)
Creative & Marketing Lead
2015 — 2026Stopmoon / Metrosonic
- Performance Marketing: Conceived and executed multi-platform campaigns (Meta, Google, TikTok) for artists, generating 12M+ views (6M+ on TikTok 'Noble RFM Duetos', 3M+ on Google Ads 'Noble - Beautiful' and 3M+ on Google Ads 'Noble - Honey' on YouTube).
- Creative Direction & Brand: Defined visual identity and operated real-time content for Fingertips and Noble tours, including stage aesthetics, catalog artwork, posters, and billboards.
- Physical Media Design: Designed CDs, Digipacks, and special editions for Metrosonic.
- E-commerce & Web Infrastructure: Built Metrosonic's Shopify store and developed the institutional website via autonomous multi-agent AI architecture on Google Antigravity.
- Audiovisual Production: Directed 'MUSK' music video, edited 'Heaven in My Hell', and photographed tours.
- Generative AI: Integrated AI (Midjourney, Flux, Veo, Runway, Nano Banana) in workflow, built API systems, and managed voice recording sessions for AI training.
- Digital Product & Web Development: WordPress, HTML/CSS/JS sites, Vital Spin Days 2024 website and React Native iOS app, on-site ticketing, and 'MUSK' interactive game.
- Social Media & Artist Management: Managed networks for 6 artists.
- CRM & Lifecycle: WhatsApp Business via MessageBird, email marketing (Mailchimp/Brevo), catalog management.
- Curator & Exhibition: Curated and produced the commemorative exhibition of Fingertips' 20-year career at M.Ou.Co (Porto, 2022), gathering promotional and stage photography.
Visual Designer, Photographer & Community Manager
2000 — 2014Freelancer
- Tour & Live Photography: Official tour photographer for Fingertips; live coverage for Mark Knopfler, The Magnetic Fields, Da Weasel, Bebel Gilberto, and Lhasa De Sela.
- Cinema: Still photographer for short films 'Remember My Dream' and 'Senseless' by João Costa Menezes.
- Advertising Design: Created websites, artworks, posters, and billboards for Fingertips, Hands On Approach, eYe, Termas de S. Pedro do Sul, and Polimaia (Brazil). Co-designed 'Magic Heart' t-shirt with designer Júlio Torcato.
- Jury & Talent Discovery: Technical recordings and official jury member for Desafio RFM LG 'A Nova Voz Fingertips'.
Education
Professional Certificate in Google AI
2026Google / Coursera
Generative AI Leader
2026Google / Coursera
Creative Coding
2023Faculdade de Belas Artes da Universidade do Porto
Social Media Marketing
2021Turismo de Portugal
Advertising and Marketing
2020IEFP
B.A. in Design and Visual Communication
1999 — 2005IADE
Skills
IA & VIBE CODING
- Google Antigravity
- Google AI Studio
- Gemini
- Claude
- Claude Code
- Google Flow
- Midjourney
- LM Studio
- OMLX
- Nativ
- Draw Things
- ComfyUI
- n8n
- Runway
- Magnific
- Krea
PERFORMANCE MARKETING & CRM
- Meta Business
- Google Ads
- TikTok Business Manager
- Mailchimp
- Brevo
- Bird (MessageBird)
- Salesmate
- ABOSS
WEB DEVELOPMENT & CMS
- WordPress
- HTML
- CSS
- JavaScript
- React Native
- Astro
- Vite
- NextJS
- Vercel
- Cloudflare
- Shopify
- SEO
Design
- Affinity
- Adobe Creative Suite
- Photoshop
- Illustrator
- Lightroom
- InDesign
- Canva
- Pixelmator
- Photomator
- DitherBoy
Audiovisual Production
- DaVinci Resolve Studio
- Cavalry
- Final Cut Pro
- Adobe After Effects
- VDMX
- QLab
- OBS Studio
- Resolume
- Kodelife
- Processing
Recognition
- The Nine Inch Nails Case (Year Zero)Identified the initial clue that triggered the global transmedia narrative 'Year Zero'. Cited by Wired magazine and author Frank Rose as an example of critical observation in complex systems. · 2007